Vigilant Citizen — Jan 30, 2018
The marketing surrounding Sweet Jesus is based on satanic symbolism combined with children in creepy and questionable situations.
Sweet Jesus is an absurdly popular ice cream chain that’s been around for a few years and is quickly expanding in Canada and the United States. Deemed “Toronto’s Most Overrated Ice Cream” by the Globe and Mail, Sweet Jesus nevertheless attracts huge crowds on a daily basis. The chain has been enjoying lots of media coverage and because its stores are custom-made to be “Instagrammable”, Sweet Jesus is all over social media.
The chain does not only serve ice cream to its customers: The “experience” also involves intense imagery and Biblical references. This peculiarity even prompted a lengthy article on Medium that analyzes the “Christian symbolism” of the shop. While the article is very in-depth and used all kinds of references, it completely missed one point: The symbolism is not Christian, it is satanic. But it was close … satanic symbolism is based on the inversion and the corruption of Christian symbols and Biblical references.
The logo consists of the words Sweet Jesus combined with two satanic symbols: An inverted cross and a lightning bolt. Click to enlarge
These two symbols are an important part of the imagery of the Church of Satan.
An alter of the Church of Satan with inverted crosses